Partner
A Financial Literacy Program
for Saudi Entrepreneurs in
Tech & Innovation
The Rowad Nomou Program is an achievement-driven initiative by SEDCO Holding’s Riyali Foundation, designed to empower the next generation of tech and innovation entrepreneurs in Saudi Arabia. Built in alignment with Vision 2030 and developed through strategic partnerships with Monsha’at, Kafalah, and Dulani Business Center, Rowad Nomou helps growth-stage startups move into long-term financial sustainability.
Whether you’re preparing for your first investment or seeking to strengthen your financial foundation, this program provides practical tools, expert insights, and real-world guidance to take you to the next level.
What Is Rowad Nomou?
Rowad Nomou is a comprehensive financial management and funding-readiness program for founders of tech-driven startups and SMEs that have already achieved early traction. Delivered through immersive digital learning modules and supported by expert mentors, it helps entrepreneurs master the financial concepts and funding pathways needed to sustain and grow their ventures.
Program Objectives
Enable entrepreneurs to master business finance fundamentals
Prepare startups to raise external funding—from seed to Series A and beyond
Bridge the knowledge gap around accounting, profit/loss, cash flow, and valuation
Offer real-world lessons from Saudi founders, investors, and advisors
Support sustainable SME growth and enhance Saudi Arabia’s innovation ecosystem
Unique Features
- Curated video lessons from real founders, investors, and advisors
- Digital-first delivery for self-paced learning
- Interactive modules combining animation, real scenarios, and templates
- Workshops and training sessions offered in collaboration with
Rowad’s national partners - Free access to all tools and learning materials via rowadjourney.com
Why It Matters
Read More InsightsAccording to Rowad’s internal research:
79% of startups in Saudi Arabia fail within their first 3 years
The majority of founders manage finances themselves without structured training
Most depend on soft loans or family support to launch their ventures
Rowad Nomou directly addresses this gap by offering critical financial knowledge, early enough to make a difference.
Who Should Join?
Founders of tech or innovation startups in the growth phase
SME owners looking to raise external funding or improve financial operations
Entrepreneurs who want to scale sustainably and manage capital effectively
Anyone seeking structured, practical financial education from a Saudi perspective
Endorsed by
Partner with UsStrategic collaboration with:
General Authority for SMEs
SME financing guarantee program
Entrepreneur support and training
Additional alignment with fintech, VC, and government innovation entities
Ready to Empower the Next Generation of Saudi Entrepreneurs?
Join leading institutions like SEDCO in supporting Rowad, a national initiative that builds financial literacy and funding readiness at scale. Partner with us to create content that aligns with your mission and drives measurable impact across the Kingdom.
Partner with UsLearn how to collaborate at rowadjourney.com
