About Us
Chrome Advisory is a Saudi-based boutique financial advisory firm with roots dating back to 2011. It began when Khalid Suleimani founded BASEtech, a technology and startup finance advisory practice, and later merged it with Loulwa Bakr’s eductech investment firm, Edunation.
Today, Chrome Advisory specializes in strategic capital advisory, pre-IPO readiness, and governance-led ESG structuring — assisting institutions, corporates, and family offices align capital and growth with market and regulatory expectations. We support corporates, investment groups, and public institutions in preparing companies and platforms for investment events – from governance and data rooms to capital structuring and institutional alignment.
We also design and deliver partner-backed investment readiness programs – including our flagship SCALE™ platform – that generate investor-ready SMEs, mobilize capital, and deliver measurable ROI across sectors such as F&B, logistics, and fintech. Whether through structured transactions, governance upgrades, or platform execution, Chrome helps institutions turn strategy into outcomes – and capital into impact.
Mission
To help institutions deploy capital and strengthen ESG readiness through transaction advisory, governance structuring, and impact platform design that drive long-term value and accountability.
Vision
To be the region’s leading execution partner for capital events, pre-IPO readiness, and ESG-aligned transformation – trusted by corporates, governments, and investment leaders alike.
Our Values
Innovation:
We design scalable capital platforms that outperform conventional models
Accountability:
We take ownership from strategy to execution, with measurable impact at every stage
Excellence:
We deliver investor-grade outcomes with Institutional-grade precision and boutique agility
Collaboration:
We work alongside sponsors, institutions, and founders to co-create results
Sustainability
Chrome Advisory delivers a comprehensive set of advisory services to institutional clients, corporates, funds, and public agencies focused on capital strategy, transaction execution, governance, and impact-aligned platform design. Our work not only drives financial performance but also enhances ESG contribution across our client portfolio.
- Governance upgrades improve transparency, board oversight, and compliance (G pillar)
- Platform execution contributes to measurable social outcomes such as job creation and inclusion (S pillar)
- Where relevant, environmental metrics are captured in sector-specific cohorts (E pillar)
Each advisory engagement is structured to support institutional clients in meeting both investment and sustainability goals.
Board of Directors
Khalid Suleimani
Chairman, Veteran VC, and
Vision 2030 Advisor
Khalid Suleimani is a veteran investor and innovation leader with more than 25 years of experience in venture capital, technology investment, and digital transformation. He has held executive roles in major VC funds and spearheaded national innovation initiatives focused on tech startups and scalable ventures.
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Loulwa Bakr
Managing Partner,
WEF Young Global Leader
and Capital Strategist
Pioneering MENA’s investment frontier, Loulwa catalyzes ecosystems where capital meets impact. With 15+ years of corporate finance and investment banking excellence, followed by 10+ years redefining VC/PE in the region, she’s mobilized $200M+ for scale-ups and designed smart capital frameworks for family offices, institutions, and ventures across sectors.
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Lama Aboughali
Partner, Fund Structuring
and Execution
Lama Aboughali brings over 15 years of experience across capital markets, private equity transactions, and venture investment. She has advised institutional investors and founders on fund structuring, due diligence, and cross-border transaction execution across sectors such as fintech, education, logistics, and healthcare.
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